Have you ever asked yourself “How much should I charge for my product or service?”
Then you’re in the right place!
I am an entrepreneur too and when I started my consulting company, my small team and I literally spent hours trying to create our pricing structure. We felt that if we charged too much we would lose sales and if we charged too little we would lose profits. Client after client came in – and you’d think that we would have gotten better at it over time? Well no, not exaclty. Whenever we were in the proposal stage with a new client, we always seemed to start from square one. I noticed that our conversations often included evaluating trivial, personal details about our prospects and our decisions were often made based on FEAR or LACK. That’s never a good starting point.
Finally, after one lengthy proposal discussion, I left the meeting and rewrote the proposal. I decided to double the price we’d agree to quote the customer. Not because I was the boss and could do those things – but because I strongly felt we were undercharging for the value we were offering. When I told my team what I had done, they were convinced that we wouldn’t get the sale. But, the customer didn’t blink at the higher price, signed the proposal and we delivered a great service for her. But that wasn’t the end of it.
That’s when I realized I needed to do more research on pricing for businesses. Both for us and for all of my clients who were having to go through the same thing. Pricing your products and services is as much an art as it is a science and the Pricing Strategist is the place I capture all my learnings – so you don’t have to reinvent the wheel.
Here you’ll find a growing list of all sorts of quick and practical information about:
- Understanding your company’s value, market, and competitors
- The Art and Science of Setting and Adjusting your Prices
- Business Financial Calculators
- Millionaire Money Training
- Pricing Strategies, Tools, Training and Programs
All here for you to use whenever you need help on pricing your products and services easily and quickly!
Ready for more? Then jump over here to my Get Started page to learn more about how The Pricing Strategist is structured. And don’t forget to sign up for my mailing list where I periodically provide links to pricing information, special programs and offers.